Thursday, April 9, 2009

India Shining ...thanks to studio lighting

The election fever has once again brought into sharp focus the mushrooming of studio politicians in India. TV channel studios are the temples of modern Indian politics. Here Opinion is canalised /channel-ised for the good of society. It expands the political debate. Right !

Frankly, undergraduates in a group discussion to land themselves a job do better.

TV debate in India is a vile concoction of Propaganda, Persuasion, Pedantic and Pettiness in equal measure.

But even Marshall McLuhan would concede that there is no escaping TV going forward. That, only in terms of reach and saliency. Else, India retains its unique Rally culture Public involvement is high, although as spectators, for them it is a road show with song and dance as well.

One wonders if there is a bus that hops from studio to studio because you see the same politicians on different channels repeating the same half truths in the space of a half hour. It is virtual reality…virtually !!

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